Film is far from dead and is making a ‘significant’ comeback this year, especially among ‘young professionals’, according to Kodak’s US HQ headquarters. After several years of ‘double-digit decline’, Kodak tells us that certain black & white films are bucking the downward trend in demand among professional photographers in Western Europe and the US.
Reports from young professional photographers in particular suggest that film is ‘in vogue’ once again, according to the firm. The student market has helped buoy sales, which, Kodak asserts, ‘may be even a little better’ than last year.
