 | The [American Airlines
rebranding](http://www.vanityfair.com/online/daily/2013/01/analyzing-american-
airlines-disastrous-redesign). (See also the hilarious [comments by Massimo
Vignelli](http://www.businessweek.com/articles/2013-01-18/q-and-a-original-
american-airlines-designer-massimo-vignelli-on-the-redesigned-logo), designer
of the original logo.) Why do all new logos have a faux-3D gradient on them? I
think the post-Rand UPS logo started that trend. Also, doesn’t the new eagle
head bear an uncanny similarity to a [#12 scalpel
blade](http://www.excelta.com/product_categories/scalpels/products/12-scalpel-
blade)? |
